Feli Betzl

Sharpshooter
DISC Type : CD

CEO & Founder at Serps Invaders

Edinburgh, Scotland, United Kingdom

Overview

Feli Betzl is the CEO and Founder of Serps Invaders, an award-winning international digital marketing agency. With over 25 years of experience, she specializes in global SEO and cross-channel marketing strategies. Colleagues describe her as insightful, personable, and hardworking.

She is a Womens Enterprise Scotland Ambassador and actively mentors graduates and early-stage businesses. Her Gallup Strengths include Discipline and Responsibility. She finds that her best ideas often come to her while walking her dog, highlighting her belief in a healthy work-life balance.

As a member of the German-British Chamber of Industry & Commerce, she leverages her German heritage to help brands expand into foreign markets.

Personality Overview

Precise But Practical

Thorough Evaluator

Fast But Analytical

They respond well to strong and respectful communication.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Global SEO
Her core expertise is in internationalisation and global SEO, helping brands enter foreign markets effectively.
AI in Marketing
She discusses using AI-optimized SEO for clients and personally uses AI tools like Fyxer to improve productivity.
B2B Marketing
Recently launched a global "State of B2B Marketing Survey" to gather insights on budgets, AI adoption, and performance measurement.

Media Appearances

Feli has no verified media appearances

Work History

8-2010
CEO & Founder at Serps Invaders
5-2015
Women's Enterprise Scotland Ambassador at Women's Enterprise Scotland
11-2024
Member at German-British Chamber of Industry & Commerce
10-2022
Member at Scottish Business Network
Business Mentor at Felicitas Betzl Consultancy

Education

1997 - 2000
BA Business Studies with Human Resource Management from Edinburgh Napier University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Edinburgh, Scotland, United Kingdom Job Level : Leadership Designation : CEO & Founder at Serps Invaders
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Insights For Selling To Feli

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Feli is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Feli

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Feli move?

  • If convinced, they can reach decisions quite fast.
  • Can Feli take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Feli

Personality Compatibility


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