Felipe is a sales and marketing executive with over 20 years of experience at The Coca-Cola Company, Kantar, and MC1. He is a leader specializing in digital transformation, commercial strategy, and retail execution for global consumer goods companies. He holds an MBA from COPPEAD UFRJ.
He was a featured panelist on Global Retail Execution Trends at the Promotion Optimization Institute (POI) summits in both Chicago and Dublin.
Read the full overview →They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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