Felix Palau in

Felix Palau

Energizer · DISC type I
Group Brand Director Tequila at Proximo Spirits
📍 White Plains, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
32 Years
Current Role
Group Brand Director Tequila
Job Level
Mid-senior
Location
White Plains, New York, United States
Personality Overview

How Felix shows up

Relationship Oriented
Believer
Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Priorities

Topics Felix cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2019
Group Brand Director Tequila
Proximo Spirits
2017 - 2019
Senior Vice President, Marketing, Heineken Brand
The HEINEKEN Company
2015 - 2016
Vice President Marketing, Tecate
The HEINEKEN Company
2013 - 2015
Heineken Regional Marketing Vice President, Global Marketing Americas
The HEINEKEN Company
1-2010 - 12-2012
Director Marketing, Tecate Equity
The HEINEKEN Company
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Communication and Consumer Marketing strategy Business Program
Northwestern University - Kellogg School of Management
Major in Marketing
Tecnológico de Monterrey
World Class MKT Skills Program
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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