Fergus Lloyd

Examiner
DISC Type : cs

Senior Manager, Global Business Development at DMWF

Bristol, England, United Kingdom

Overview

Fergus Lloyd is a Senior Manager of Global Business Development at TechEx Events, driving the growth of the Digital Marketing World Forum (DMWF) series across North America, Europe, and Asia. A graduate of Solent University with a Marketing degree, his expertise lies in scaling large-scale events and forging strategic partnerships.

Personality Overview

Process Oriented

Status Quo Seeker

Overcautious

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Global Marketing Events
He is responsible for the global DMWF event series, with conferences in New York, Amsterdam, London, and Singapore attracting thousands of attendees.
Marketing Technology
Actively promotes and seeks innovative marketing tech startups to showcase at DMWF events, as seen with the "Start-up Launch Pad" initiative.
Strategic Partnerships
His role focuses on securing track sponsorships and partners for major industry events, directly contributing to event growth and success.

Media Appearances

Fergus has no verified media appearances

Work History

3-2022
Senior Manager, Global Business Development at DMWF
3-2022
Senior Manager, Global Business Development at TechEx Events
12-2020 - 2-2022
Consultant at Meltwater
1-2020 - 10-2020
Campaign Manager at Hybrid (media company)
1-2020 - 10-2020
Campaign Manager at TechHQ

Education

2014 - 2017
Marketing BA (Hons) from Solent University
2007 - 2014
A-Levels from Bristol Cathedral Choir School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bristol, England, United Kingdom Job Level : Middle Designation : Senior Manager, Global Business Development at DMWF
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Insights For Selling To Fergus

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fergus is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Fergus

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Fergus move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Fergus take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Fergus

Personality Compatibility


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