Fernanda Aguiar

Sharpshooter
DISC Type : DC

Unit Director @Private Banking Marketing Department, Head of Business Support at Millennium bcp

Lisbon Metropolitan Area, Portugal

Overview

Unit Director at Millennium bcp with extensive expertise in the cards and payments industry. Her career at the bank has spanned leadership roles in private banking marketing, strategic payment projects, and digital payments, reflecting a focus on financial innovation.

She was named to the Deans List for her "Digital Payments Catalyst" certification in 2023, highlighting a recent and distinguished achievement in her field.

Personality Overview

Precise But Practical

Rigorous & Demanding

ROI Driven

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. They respond better to strong and respectful interactions.

Topics They Care About

Private Banking Marketing
Currently leads a unit in the Private Banking Marketing Department, indicating a focus on strategies for high-net-worth clients.
Digital Payments
Previously served as the Head of Digital Payments & e-Commerce, showing a strong background in financial technology and online transaction systems.
Strategic Project Management
Her experience includes heading strategic payment projects, and she holds a certification in Applied Project Management.

Media Appearances

Fernanda has no verified media appearances

Work History

1-2026
Unit Director @Private Banking Marketing Department, Head of Business Support at Millennium bcp
2-2024
Head of Strategic Payment Projects, Unit Director at Millennium bcp
6-2021 - 2-2024
Head of Digital Payments & e-Commerce, Unit Director at Millennium bcp
1-2010 - 6-2021
Expert Product & Project Marketing Manager at Millennium bcp
1-1997 - 1-2010
Product Marketing Manager at Millennium bcp

Education

9-2006 - 6-2008
Certificate from Visa Business School
1994 - 1995
Gestão de Empresas from AESE Business School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Lisbon Metropolitan Area, Portugal Job Level : Mid-senior Designation : Unit Director @Private Banking Marketing Department, Head of Business Support at Millennium bcp
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fernanda

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Fernanda take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Fernanda

Personality Compatibility


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