Fernanda Fajardo

Critic
DISC Type : C

Associate Media Director - Buying at H/L Agency

Scottsdale, Arizona, United States

Overview

Fernanda has no verified overview

Personality Overview

Critic

Objective Thinker

Precise

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Fernanda has no verified topics they care about

Media Appearances

Fernanda has no verified media appearances

Work History

3-2021
Associate Media Director - Buying at H/L Agency
2-2019 - 8-2020
Sr. Media Buyer at Red Mountain Weight Loss
10-2017 - 12-2018
Sr. Media Planner/Buyer at Catalyst Media Design
4-2015 - 7-2017
Sr. Media Buyer at SproutLoud Media Networks
8-2009 - 4-2015
Media Planner/Buyer at TriSpark Media

Education

1997 - 2002
Bachelor's degree from Institute of Technology of Sonora

More Information

Social Presence :

Prographics :

Exp : 15 Location : Scottsdale, Arizona, United States Job Level : Mid-senior Designation : Associate Media Director - Buying at H/L Agency
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Fernanda

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fernanda take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fernanda

Personality Compatibility


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