Fernanda Teke Cuadra in

Fernanda Teke Cuadra

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Jefe de marketing at Indumotora
📍 Santiago Metropolitan Area, Chile

Fernanda is the Head of Marketing at Indumotor, leveraging her experience as a Commercial Engineer from Pontificia Universidad Católica de Valparaíso. She has a background in consumer goods and entertainment with companies like ICB S. A. and KidZania, focusing on strategic brand implementation and finding ingenious solutions to market challenges.

Describing herself as a lover of marketing and market dynamics, she is passionate about giving back to the community. She frequently returns to her alma mater, the Pontificia Universidad Católica de Valparaíso, to give talks and share her professional experiences with marketing students, aiming to inspire their interest in the field.

She recently worked on a major tournament in partnership with FIFA and Kias global headquarters.

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Experience
12 Years
Current Role
Jefe de marketing
Location
Santiago Metropolitan Area, Chile
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Fernanda cares about

Marketing & Sales Bridge
She prepared a talk titled "Campaigns that sell: the bridge between marketing and sales, " emphasizing her focus on marketing that generates tangible business results.
Automotive Marketing
Her recent work involves major product launches for Kia, including preparing the entire dealer network for new vehicle releases and regional marketing events.
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Career

Work history

8-2023
Jefe de marketing
Indumotora
11-2021 - 8-2023
Jefe de Desarrollo Comercial
Indumotora
6-2020 - 11-2021
Category Manager
ICB S.A
3-2020 - 6-2020
Product Manager Customer Experience
KidZania Santiago
12-2018 - 3-2020
Product Manager Marketing
KidZania Santiago
In the press

Media appearances

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Education
10-2021 - 5-2022
Diplomado
Universidad de Chile
2008 - 2013
Ingeniera Comercial
Pontificia Universidad Católica de Valparaíso
2016 - 2016
Curso Dirección Estratégica de Marcas
Universidad Adolfo Ibáñez
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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