Fernanda Vicente Rodriguez

Observer
DISC Type : ci

Key Account Manager at Alelo Brasil

São Paulo, São Paulo, Brazil

Overview

Fernanda Vicente Rodriguez is an experienced Key Account Manager at Alelo, skilled in managing major client portfolios and driving new business. Her career includes leadership roles in facilities management and commercial coordination, and she is currently enhancing her expertise with a post-graduate degree from Fundação Getulio Vargas.

She appears to have an introspective and philosophical side, showing interest in concepts like synchronicity, modern spirituality, and the power of subjective experience. Fernanda values personal growth and is motivated to achieve her goals.

Unique fact: Fernanda was previously a managing partner in a restaurant and franchise group, where she was responsible for all financial and operational KPIs.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Key Account Management
Her current and past roles at Alelo focus on managing large corporate client portfolios and fostering strong business relationships.
B2B Sales Strategy
Her experience spans sales planning, business prospecting, and direct sales within corporate environments at multiple companies.
Team Leadership
She has a proven history of leadership, having managed and developed teams of over 200 professionals in a previous coordination role.

Media Appearances

Fernanda has no verified media appearances

Work History

Key Account Manager at Alelo Brasil
Sócia at Grupo de Restaurantes e Franquias Varejo
Coordenadora de Gestão de Facilities at Grupo GPS
Consultora Corporate at Alelo Brasil
Coordenadora comercial at Golden Foods

Education

3-2025 - 3-2026
Pós-graduação Lato Sensu from FGV - Fundação Getulio Vargas
2012 - 2015
Bacharelado from Estácio

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Key Account Manager at Alelo Brasil
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Fernanda

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Fernanda take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Fernanda

Personality Compatibility


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