Fernando Aquino, PhD

Questioner
DISC Type : c

Senior Advisor for Communications at NYC Department of Housing Preservation & Development

Bronx, New York, United States

Overview

Fernando has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

6-2024
Senior Advisor for Communications at NYC Department of Housing Preservation & Development
1-2011 - 4-2019
Press Secretary at New York State Attorney General
2-2008 - 2-2009
Markert Development, Director at New York Mets
Adjunct Faculty at Lehman College
Press Secretary at New York State Senate

Education

Ph.D from The Graduate Center, City University of New York
Master's degree from The Graduate Center, City University of New York

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bronx, New York, United States Job Level : N/A Designation : Senior Advisor for Communications at NYC Department of Housing Preservation & Development
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fernando

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fernando take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Fernando

Personality Compatibility


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