Fernando Cabral

Energizer
DISC Type : I

Co-Founder & CTO at UpDraft

Montreal, Quebec, Canada

Overview

Fernando Cabral is the Montreal-based Co-Founder and CTO of UpDraft, an award-winning accounting automation platform. With nine years of experience, he leverages his unique background in civil aviation and self-taught software skills to create elegant, durable solutions. He is proficient in PHP, Python, and Vue. js.

Outside of his technical role, Fernando is described as an outgoing and empathetic leader who thrives on collaboration and tackling new challenges. His passion for problem-solving is a core part of his personality, bridging his past in aviation with his current focus on scalable web applications.

Unique fact: He is a trained aircraft pilot who successfully transitioned into a career as a self-taught software developer and tech startup CTO.

Personality Overview

Relationship Oriented

Full Of Energy

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Accounting Automation
As Co-Founder of UpDraft, he is building a platform to automate technical accounting, which was named a Top Accounting Tool of 2024 by Accounting Today.
Aviation & Piloting
He studied civil aviation and aircraft piloting, a background he uses to bring a unique perspective and problem-solving approach to software development.
Startup Fundraising
He and his co-founder successfully raised their first equity round in mid-2025 to scale their enterprise-ready platform.

Media Appearances

Fernando has no verified media appearances

Work History

7-2023
Co-Founder & CTO at UpDraft
5-2022 - 7-2023
Staff Software Developer at AlayaCare
2-2022 - 4-2022
Senior Software Developer at SSENSE
4-2021 - 2-2022
Software Developer at SSENSE
10-2019 - 12-2020
Engineering Manager at AlayaCare

Education

2017 - 2018
Computer Support from Institut Teccart
2012 - 2015
Civil Aviation and aircraft piloting from Faculdade ICESP

More Information

Social Presence :

Prographics :

Exp : 8 Location : Montreal, Quebec, Canada Job Level : Leadership Designation : Co-Founder & CTO at UpDraft
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Fernando

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Fernando take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Fernando

Personality Compatibility


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