Fernando Hernandez-Garza

Visionary
DISC Type : Ds

Marketing Communication Manager at University Medical Center of El Paso (UMC)

El Paso Metropolitan Area, United States

Overview

Fernando has no verified overview

Personality Overview

Goal-Oriented

Risk Tolerant

Objective Evaluator

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

10-2024
Marketing Communication Manager at University Medical Center of El Paso (UMC)
8-2021 - 10-2024
Marketing Coordinator at El Paso Children's Hospital
1-2021 - 7-2021
Account Manager at Lopez PR & Marketing Group
12-2019 - 11-2020
Marketing and Promotions Director at Entravision Communications
8-2018 - 12-2019
Promotions Coordinator at Entravision Communications

Education

1-2022 - 8-2023
Master of Marketing and Marketing Analytics from East Texas A&M University
2006 - 2010
Bachelor of Arts - BA from The University of Texas at El Paso

More Information

Social Presence :

Prographics :

Exp : 10 Location : El Paso Metropolitan Area, United States Job Level : Middle Designation : Marketing Communication Manager at University Medical Center of El Paso (UMC)
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Fernando

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Fernando take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Fernando

Personality Compatibility


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