Fernando Mercado Arboleda in

Fernando Mercado Arboleda

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Director Comercial Regional Bancoomeva at COOMEVA
📍 Cali, Valle del Cauca, Colombia

Fernando is an experienced Regional Commercial Director at Bancoomeva, with a long career in the banking sector, including significant leadership roles at Banco de Bogotá. He specializes in managing large commercial teams and developing regional growth strategies. He holds banking diplomas from Universidad de La Sabana.

He was instrumental in the pilot program to create and develop the Mass and Commercial Credit Factory for Banco de Bogotá.

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Current Role
Director Comercial Regional Bancoomeva
Location
Cali, Valle del Cauca, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Fernando cares about

Commercial Team Leadership
He has a proven history of managing, directing, and developing large commercial teams and multiple bank branches for both Bancoomeva and Banco de Bogotá.
Regional Banking Growth
His career focuses on developing and executing commercial strategies to ensure budget compliance and expand the bank's regional market share.
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Career

Work history

6-2016
Director Comercial Regional Bancoomeva
COOMEVA
4-2008 - 5-2016
Gerente de Zona
Banco de Bogotá
2-2005 - 4-2008
Coordinador Comercial Banco de Bogotá
Banco de Bogotá
8-2003 - 2-2005
Analista Coordinador Fábrica de Crédito
Banco de Bogotá
9-2000 - 1-2001
Director comercial
Financiera Internacional S.A.
In the press

Media appearances

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Education
8-2009 - 11-2009
Diplomado en Gerencia Comercial para la Banca de Personas
Universidad de La Sabana
4-2007 - 4-2008
Diplomado en Gestión Bancaria
Universidad de La Sabana
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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