Fernando Rocha in

Fernando Rocha

Critic · DISC type C
SVP IT, CIO at Aeromexico
📍 Lancaster, Pennsylvania, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

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Experience
35 Years
Current Role
SVP IT, CIO
Job Level
Leadership
Location
Lancaster, Pennsylvania, United States
Personality Overview

How Fernando shows up

Objective Thinker
Negotiator
Information Seeker

They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Priorities

Topics Fernando cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2021
SVP IT, CIO
Aeromexico
3-2020 - 3-2021
Strategy Business Development
Digibee Inc.
9-2018 - 9-2019
IT Senior Director International, Commercial and M&A
The Hershey Company
1-2017 - 9-2018
IT Sr Director US & Commercial Solutions
The Hershey Company
2-2015 - 12-2016
IT Director International Markets
The Hershey Company
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2019 - 2019
Business Digital Strategy
MIT Sloan School of Management
1984 - 1988
Bachelor of Engineering (B.E.)
USP - Universidade de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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