Fernando Valero

Researcher
DISC Type : Cs

Executive Director of Strategic Issues at Los Angeles Department of Water and Power

San Diego County, California, United States

Overview

Fernando has no verified overview

Personality Overview

Perfectionist

Soft Communicator

Detail Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

8-2025
Executive Director of Strategic Issues at Los Angeles Department of Water and Power
5-2025 - 7-2025
Senior Director - Advanced Clean Technology at San Diego Gas & Electric
11-2019 - 5-2025
Director - Advanced Clean Technology at San Diego Gas & Electric
2017 - 11-2019
Advanced Technologies Integration Manager at San Diego Gas & Electric
2015 - 2017
Partnerships & Programs Manager at San Diego Gas & Electric

Education

2011 - 2014
Master of Business Administration (MBA) from San Diego State University
2002 - 2005
Juris Doctorate from Thomas Jefferson School of Law

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Diego County, California, United States Job Level : Senior Designation : Executive Director of Strategic Issues at Los Angeles Department of Water and Power
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Fernando

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Fernando take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Fernando

Personality Compatibility


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