Finn MacLeod

Observer
DISC Type : ci

Senior Vice President, North America at Camron

New York, New York, United States

Overview

Finn MacLeod is the SVP for North America at Camron, a leading global communications agency for creative companies. He is a design communications expert with over a decade of experience shaping the brand voice for top architecture and design practices like SOM and OMA. Colleagues describe him as collaborative, professional, and creative.

With a background in Visual Arts and Art History from the University of Windsor, Finn has a deep appreciation for the creative world. He has leveraged this as a journalist, with his writing featured in publications like the Huffington Post, ICON magazine, and The Walrus, often exploring architecture and design.

He has a uniquely international career, having lived and worked in Chicago, Rotterdam, London, and Venice.

Personality Overview

Example Seeker

Curious

Assertive

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Design Storytelling
His career focuses on shaping the voice and brand of global design and architecture practices, effectively telling their stories to the world.
Architecture & Media
He has extensive experience leading communications for world-renowned architecture firms and has also written about the subject as a journalist for major publications.
Cultural Engagement
His work portfolio spans arts, culture, architecture, and design, and he actively seeks "culturally-engaged" talent for his growing team at Camron.

Media Appearances

Finn has no verified media appearances

Work History

5-2026
Senior Vice President, North America at Camron
11-2024 - 5-2026
Head of Built Environment at Camron
11-2023 - 11-2024
Director, Communications at Camron
11-2022 - 11-2023
Associate Director at Camron
10-2021 - 11-2022
Associate, Assistant Head of Global Communications at Skidmore, Owings & Merrill (SOM)

Education

Double Honours in Visual Arts and Art History with Visual Culture from University of Windsor
Fine and Studio Arts – Study Abroad from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President, North America at Camron
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Insights For Selling To Finn

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Finn is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Finn

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Finn move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Finn take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Finn

Personality Compatibility


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