Fiona Mascarenhas Karl

Initiator
DISC Type : Di

Director, Growth Marketing at Sun Life

Canada

Overview

Fiona has no verified overview

Personality Overview

Confident

Risk-Accepting

Conviction Driven

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Fiona has no verified topics they care about

Media Appearances

Fiona has no verified media appearances

Work History

3-2024
Director, Growth Marketing at Sun Life
12-2022 - 3-2024
Senior Manager, Strategic Initiatives & Personalization, Enterprise Growth Marketing at Scotiabank
4-2021 - 12-2022
Senior Manager, Credit Cards & Lending, Enterprise Growth Marketing at Scotiabank
2-2019 - 4-2021
Digital Marketing Manager, Credit Cards & Lending, Enterprise Growth Marketing at Scotiabank
5-2016 - 2-2018
Content Marketing & Design Specialist at RBC

Education

Bachelor’s Degree from University of Waterloo
2021 - 2021
Digital Leadership & Innovation Certificate from BrainStation

More Information

Social Presence :

Prographics :

Exp : 10 Location : Canada Job Level : Mid-senior Designation : Director, Growth Marketing at Sun Life
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Fiona

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Fiona take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Fiona

Personality Compatibility


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