Florian Hettenbach
Login to view DISC.Florian Hettenbach is a digital product and transformation leader at Mercedes-Benz AG, where he spearheads the global product strategy for the Mercedes-Benz App ecosystem. He specializes in customer experience and aligning international teams across multiple continents. He holds both Bachelors and Masters degrees from Pforzheim University.
Florian has a strong background in design, which appears to extend into his personal interests. His passion for user-centered innovation is complemented by an interest in Granfondo cycling, suggesting an appreciation for both high-performance engineering and endurance activities.
He won the prestigious iF Student Design Award and the Lucky Strike Junior Design Award for his bachelor thesis project, "Urban Rush".
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