Frédéric Merlin

Critic
DISC Type : C

Manager Digital Factory & Digital Academy by Givaudan at Givaudan

Paris, Île-de-France, France

Overview

Frédéric Merlin is an experienced digital innovation leader managing Givaudans Digital Factory and Academy. Focused on design thinking and lean startup methodologies, he has inspired over 1,000 employees in digital transformation. He also teaches innovation at CentraleSupélec and is a graduate of Ecole Supérieure De Commerce Paris.

While at Accenture, he co-founded the Paris Innovation Center, where he generated over €2.5 million in post-workshop revenue on average per year.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Corporate Innovation
He has built and managed innovation centers and digital factories for major companies like Givaudan, Pictet Group, and Accenture to drive internal transformation.
Design Thinking & Lean Startup
These are his core, stated methodologies. He applies them at Givaudan and also teaches them as an instructor at CentraleSupélec.
AI's Societal Impact
His social media posts explore AI's effect on language translation, human psychology through 'sycophancy', and its potential to influence free will.

Media Appearances

A deep dive into the Digital Factory, Givaudan's digital transformation. Featured in Premium Beauty News

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Givaudan opens new space in Paris for its Digital Factory. Featured in Givaudan (official media release)

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Givaudan Debuts Digital Factory Space to Enhance Digital Transformation & Customer Co‑creation in Paris. Featured in Perfumer & Flavorist

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Work History

10-2018
Manager Digital Factory & Digital Academy by Givaudan at Givaudan
1-2023
Enseignant at CentraleSupélec
6-2018 - 10-2018
Head of Digital Innovation at Pictet Group
6-2010 - 6-2018
Accenture Paris Innovation Center - Co-foundator and workshops designer team lead at Accenture
5-2009 - 11-2009
Project Manager Officer at Computer Sciences Corporation

Education

Frédéric has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Paris, Île-de-France, France Job Level : Middle Designation : Manager Digital Factory & Digital Academy by Givaudan at Givaudan
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Insights For Selling To Frédéric

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frédéric is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Frédéric

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Frédéric move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Frédéric take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Frédéric

Personality Compatibility


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