François Bérubé, CFA

Inquirer
DISC Type : cd

Vice President Treasury, Risk Management and Centre of Excellence at Mitel

Toronto, Ontario, Canada

Overview

François is a strategic senior finance executive and CFA Charterholder with over 20 years of expertise in treasury, risk management, and investor relations. He has a versatile background leading financial operations across diverse industries including automotive, regulated utilities, and retail. He is a graduate of McGill University.

He has successfully led financial functions within various capital structures, including private equity-owned, publicly listed, and government-owned organizations.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Treasury Transformation
He established and scaled the treasury function from one to eight employees at ABC Technologies and supported a large company's carve-out, addressing key treasury needs.
Financial Risk Management
He has extensive experience developing and implementing financial risk strategies, including foreign exchange and interest rate hedging, to mitigate risk and optimize performance.
Building Teams
He has a track record of expanding his departments and has personally posted about creating new roles and hiring talent to build functions from the ground up.

Media Appearances

François has no verified media appearances

Work History

6-2025
Vice President Treasury, Risk Management and Centre of Excellence at Mitel
11-2024 - 5-2025
Principal at Emliv Capital
8-2017 - 11-2024
Vice President and Treasurer at ABC Technologies
1-2013 - 8-2017
Treasurer at Toronto Hydro
9-2010 - 10-2011
Co-Founder at Kido Media Inc.

Education

BCom from McGill University
Certificate from Université de Montréal

More Information

Social Presence :

Prographics :

Exp : 21 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Vice President Treasury, Risk Management and Centre of Excellence at Mitel
URL has been copied!

Insights For Selling To François

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with François is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from François

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will François move?

  • They are neither the fastest decision makers nor the slowest.
  • Can François take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And François

Personality Compatibility


Other Mitel Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.