Franca Tosti Bulthuis

Editor
DISC Type : SC

Head of Underwriting at Heartwood Financial Group

Greater Toronto Area, Canada

Overview

Franca has no verified overview

Personality Overview

Slow Buyer

Self-Disciplined

Fact-Driven

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Franca has no verified topics they care about

Media Appearances

Franca has no verified media appearances

Work History

3-2025
Head of Underwriting at Heartwood Financial Group
11-2022 - 3-2025
Manager Underwriting, CGHLI at Intellifi Corporation
1-2018 - 11-2021
Associate Director, Broker Relations at CMI Canadian Mortgages Inc
10-2015 - 7-2016
Mortgage Option Specialist at HLC, CIBC
5-2004 - 4-2024
Mortgage Broker at Mortgage Centre/RMAI/Mortgage Architects

Education

Business from George Brown Polytechnic

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Head of Underwriting at Heartwood Financial Group
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Insights For Selling To Franca

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Franca is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Franca

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Franca move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Franca take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Franca

Personality Compatibility


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