Frances Lucraft

Inspirer
DISC Type : di

CEO and Founder at Grace & Green

Greater Bristol Area, United Kingdom

Overview

Frances Lucraft is the Founder and CEO of Grace & Green, a B Corp-certified company creating sustainable and organic period products. With a BScEcon in International Development and a decade of experience in the water and sanitation sector, she launched her business after witnessing the environmental damage caused by conventional period waste on global water systems.

As a mother of two, Frances is passionate about conscious living and educating the next generation on environmental responsibility. She believes that passion outweighs everything and that creating a ripple effect of sustainable practices starts with conversations at home, in schools, and within communities. People who have worked with her describe her as a born multi-tasker.

Her company, Grace & Green, is the highest-scoring B Corp in the world for organic period care.

Personality Overview

Charming & Persuasive

Fast Adopter

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Period Dignity
Advocates for free, accessible menstrual products in workplaces and public spaces, tackling period poverty and stigma through her company's initiatives with over 500 organizations.
Sustainable Business
Leads a top-ranked B Corp, emphasizing that businesses today cannot be started without a core commitment to sustainability, from materials to social impact.
Water & Sanitation
Her decade-long career in this sector, witnessing the impact of waste on waterways, was the direct inspiration for founding Grace & Green.

Media Appearances

Frances has no verified media appearances

Work History

CEO and Founder at Grace & Green
6-2006 - 1-2013
Programme Coordinator at International Water Association

Education

Frances has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Bristol Area, United Kingdom Job Level : Leadership Designation : CEO and Founder at Grace & Green
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Insights For Selling To Frances

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frances is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Frances

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Frances move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Frances take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Frances

Personality Compatibility


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