Frances Read

Evaluator
DISC Type : dsc

Correspondent & Newsreader, Channel 4 News at ITN

London, England, United Kingdom

Overview

Frances has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Frances has no verified topics they care about

Media Appearances

Frances has no verified media appearances

Work History

11-2024
Correspondent & Newsreader, Channel 4 News at ITN
11-2024 - 11-2024
US Election Correspondent, Nevada at Channel 4
8-2021 - 4-2026
Correspondent & Newsreader at BBC News
5-2019 - 7-2021
BBC World Service Languages Television at BBC News
10-2016 - 11-2022
Foreign Correspondent, US & Europe at Warner Bros. Discovery

Education

BA (Hons) from Newcastle University
MA from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : N/A Designation : Correspondent & Newsreader, Channel 4 News at ITN
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Insights For Selling To Frances

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frances is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Frances

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Frances move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Frances take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Frances

Personality Compatibility


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