Francesca Contardo

Critic
DISC Type : C

Ecommerce Director UK & Ireland at Pandora

London, England, United Kingdom

Overview

Francesca Contardo is the Ecommerce Director for UK & Ireland at Pandora, leveraging extensive experience in digital marketing and online retail. Her background includes leadership education from Saïd Business School, University of Oxford, and a postgraduate diploma in Digital Marketing, underscoring her expertise in the luxury goods sector.

Based on her professional history in the jewelry industry and interest in the London College of Fashion, she appears to have a strong appreciation for both the business and creative sides of the fashion world. She values building meaningful connections with customers.

She recently led the successful launch of Pandoras first points-based loyalty program in the UK.

Personality Overview

Objective Thinker

Negotiator

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Customer Loyalty
She is actively building a loyalty team and recently launched Pandora's new rewards program to foster personalized relationships with customers.
Ecommerce Growth
As Ecommerce Director, her primary focus is on expanding Pandora's online presence and driving digital sales within the UK & Ireland markets.
Team Expansion
She is currently hiring for key positions in her department, including loyalty specialists and finance business partners, to support growth.

Media Appearances

Francesca has no verified media appearances

Work History

7-2021
Ecommerce Director UK & Ireland at Pandora
8-2016 - 7-2021
UK Head of Ecommerce at Pandora
1-2015 - 8-2016
UK Ecommerce Manager at Pandora
9-2014 - 1-2015
Online Retention Manager at Links of London
10-2013 - 9-2014
Online Marketing Coordinator at Links of London

Education

3-2019 - 1-2020
EMEA Leadership Programme from Saïd Business School, University of Oxford
2013 - 2014
Post Grad Diploma in Digital Marketing from Institute of Data & Marketing (IDM)

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Ecommerce Director UK & Ireland at Pandora
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Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Francesca

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Francesca take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Francesca

Personality Compatibility


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