Francesca is the Marketing and Communication Manager at Gens Aurea SpA, where she leads the marketing strategy for prominent jewelry brands in the Italian and Spanish markets. Her expertise includes executing ATL & BTL campaigns and managing visual merchandising projects. She holds a degree from the Università degli Studi di Milano.
Based on her social media activity, Francesca is interested in the intersection of digital business trends and environmental sustainability. She actively engages with topics concerning green initiatives within the corporate world, demonstrating a passion for creating a better future through responsible business practices.
Her brand, OroCash, is an official sponsor of the Pallavolo Lecco Alberto Picco womens volleyball team.
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