Consultant in Strategic Innovation and Behavioral Design at Proportion - Human Centered Design agency
📍 Brazil
Francina Buonanotte is a Strategic Innovation and Behavioral Design Consultant at Proportion, focusing on human-centered solutions for social change in Latin America. With a background in architecture and a Masters in Behavioral Economics, she integrates research and collaborative methodologies to drive sustainable development and strengthen community leadership across the region.
Originally from Argentina, Francinas career path was transformed by her experiences in Brazil, where she discovered a passion for community mobilization and participatory processes. This drives her work in social innovation, where she focuses on fostering collaboration between diverse stakeholders to create meaningful, ground-up solutions for local challenges.
Unique fact: She pivoted from a career in architecture to social innovation after discovering the power of community-led transformation in Brazil.
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Current Role
Consultant in Strategic Innovation and Behavioral Design
Location
Brazil
Personality Overview
How Francina shows up
Objective Thinker
ROI Driven
Precise
They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.
Priorities
Topics Francina cares about
Social Change Design
Her entire career is focused on applying design, innovation, and cooperation to implement initiatives that drive social change, particularly in Latin American communities.
Applied Behavioral Science
She holds a master's degree in behavioral economics and applies insights from behavioral science to foster leadership, participation, and sustainable development in her projects.
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Career
Work history
8-2021
Consultant in Strategic Innovation and Behavioral Design
Proportion - Human Centered Design agency
3-2024
Social Innovation Program Management and Facilitation
Instituto Elos
8-2022 - 9-2025
Specialist in Collaborative Education and Leadership
Instituto Elos
4-2022 - 8-2022
Social Education Program Facilitator
Instituto Elos
2-2025
Associate Researcher in Behavior and Technology
Mujeres en Tecnología
In the press
Media appearances
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Education
9-2024 - 9-2025
Máster Economía del Comportamiento: Experimental y Aplicada a los Negocios
Universitat de Barcelona
2018 - 2019
Pós Graduação : PEDAGOGIA DA COOPERAÇÃO & METODOLOGIAS COLABORATIVAS
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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