Francisco N. Rocca

Observer
DISC Type : ci

Global Head, Retail Solutions at SGS

Atlanta, Georgia, United States

Overview

Francisco N. Rocca is the Global Head of Retail Solutions at SGS, leveraging extensive experience from his time at The Home Depot in global sourcing and quality. He holds an MBA from Wake Forest University and is an expert in e-commerce, international sales, and strategic global accounts, with a focus on product safety and compliance.

He has significant international business experience, having served as the Vice President for Latin America Business Development and managing operations across North America.

Personality Overview

Curious

Value Driven

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Retail Product Compliance
Has spoken publicly on the importance of ensuring product safety and compliance, especially in the evolving e-commerce sector.
Global E-Commerce
His career path demonstrates a consistent focus on leading and expanding global e-commerce and retail solutions for a major international firm.
Supply Chain Management
Possesses deep expertise in global sourcing, quality assurance, and merchandising services from his previous senior roles at The Home Depot.

Media Appearances

Francisco has no verified media appearances

Work History

12-2025
Global Head, Retail Solutions at SGS
3-2022 - 12-2025
Managing Director, North America & Vice President, Global E-Commerce at SGS
1-2019 - 3-2022
Vice President, Global E-Commerce & North America Retail Solutions at SGS
5-2008 - 1-2019
Vice President, Int'l Sales & Strategic Global Accounts; VP Latin America Business Development at SGS
1-2006 - 5-2008
Director of Merchandising Services; Senior Manager of Global Sourcing & Quality at The Home Depot

Education

Master of Business Administration (M.B.A.) from Wake Forest University
Executive Education Certificate from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 35 Location : Atlanta, Georgia, United States Job Level : N/A Designation : Global Head, Retail Solutions at SGS
URL has been copied!

Insights For Selling To Francisco N.

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francisco N. is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Francisco N.

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Francisco N. move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Francisco N. take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Francisco N.

Personality Compatibility


Other SGS Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.