Francisco Viana in

Francisco Viana

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CDO MX / Director of Data PowerHouse | Mexico at Danone
📍 Mexico City, Mexico

Francisco Viana is the CDO and Director of Data PowerHouse for Danone in Mexico, leveraging over 20 years of experience in data and analytics across the FMCG, media, and banking sectors. He holds a Masters degree from ISDI and colleagues describe him as passionate, structured, and brilliant.

He is actively engaged in the discourse around emerging technologies, particularly Artificial Intelligence. Francisco frequently shares insights from industry forums and professional opportunities with his network, demonstrating a commitment to fostering talent and innovation in the data space.

He is considered an authentic and highly committed leader with an extraordinary drive and edge.

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Experience
23 Years
Current Role
CDO MX / Director of Data PowerHouse | Mexico
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Francisco cares about

AI Implementation
His recent posts reflect on the practical challenges of AI, such as regulation versus experimentation and the importance of foundational data quality for successful outcomes.
Data-Driven Growth
His entire career focuses on using data and analytics to drive P&L results, revenue growth, and competitive advantage for major companies like Danone, Diageo, and Banco Azteca.
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Career

Work history

5-2021
CDO MX / Director of Data PowerHouse | Mexico
Danone
5-2019 - 5-2021
Data Analytics & Performance Director | LATAM
Danone
11-2017 - 4-2019
Director of Commercial Strategy | Data Analytics
Banco Azteca
7-2015 - 11-2017
Director of Data Analytics & Innovation
Publicis Media
3-2012 - 7-2015
Director of Business Analytics | LATAM
Diageo
In the press

Media appearances

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Education
2018 - 2019
Master's degree
ISDI
2017 - 2017
Diploma
ISDI
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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