Francisco Viana

Sharpshooter
DISC Type : DC

CDO MX / Director of Data PowerHouse | Mexico at Danone

Mexico City, Mexico

Overview

Francisco Viana is the CDO and Director of Data PowerHouse for Danone in Mexico, leveraging over 20 years of experience in data and analytics across the FMCG, media, and banking sectors. He holds a Masters degree from ISDI and colleagues describe him as passionate, structured, and brilliant.

He is actively engaged in the discourse around emerging technologies, particularly Artificial Intelligence. Francisco frequently shares insights from industry forums and professional opportunities with his network, demonstrating a commitment to fostering talent and innovation in the data space.

He is considered an authentic and highly committed leader with an extraordinary drive and edge.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Thorough Evaluator

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

AI Implementation
His recent posts reflect on the practical challenges of AI, such as regulation versus experimentation and the importance of foundational data quality for successful outcomes.
Data-Driven Growth
His entire career focuses on using data and analytics to drive P&L results, revenue growth, and competitive advantage for major companies like Danone, Diageo, and Banco Azteca.
Digital Transformation
A key theme in his current and past roles, where he translates strategic needs into data use cases and leads the execution of data-driven business projects.

Media Appearances

Francisco has no verified media appearances

Work History

5-2021
CDO MX / Director of Data PowerHouse | Mexico at Danone
5-2019 - 5-2021
Data Analytics & Performance Director | LATAM at Danone
11-2017 - 4-2019
Director of Commercial Strategy | Data Analytics at Banco Azteca
7-2015 - 11-2017
Director of Data Analytics & Innovation at Publicis Media
3-2012 - 7-2015
Director of Business Analytics | LATAM at Diageo

Education

2018 - 2019
Master's degree from ISDI
2017 - 2017
Diploma from ISDI

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mexico City, Mexico Job Level : Mid-senior Designation : CDO MX / Director of Data PowerHouse | Mexico at Danone
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Insights For Selling To Francisco

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francisco is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Francisco

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Francisco move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Francisco take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Francisco

Personality Compatibility


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