Francois Cote in

Francois Cote

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Executive Vice President, Chief Business and Growth Officer - Chef des Affaires et de la croissance at Fairstone Bank
📍 Greater Montreal Metropolitan Area, Canada

With over 20 years of experience in personal lending, Francois Cote is the CEO and founder of Fig Financial and an EVP at Fairstone Bank. He is focused on disrupting the Canadian market with a fully digital lending platform that blends startup agility with corporate stability. He holds a degree in Business Management from Oulton College.

Francois is passionate about fostering the next generation of business leaders, serving as a board member for JA Canada and an advisor to the Holt FinTech Accelerator. He actively organizes events to build and strengthen the FinTech community in Toronto, demonstrating a commitment to industry growth and mentorship.

He founded Fig, a FinTech company uniquely backed by both a major bank, Fairstone, and Koru, a venture studio owned by Ontario Teachers Pension Plan.

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Experience
14 Years
Current Role
Executive Vice President, Chief Business and Growth Officer - Chef des Affaires et de la croissance
Job Level
Leadership
Location
Greater Montreal Metropolitan Area, Canada
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Francois cares about

FinTech Disruption
As the founder of Fig, his stated mission is to provide a fully digital "true alternative to banks" for personal lending in Canada.
AI for Growth
He is actively hiring leadership talent skilled in leveraging AI to drive revenue and operational efficiencies within his new venture.
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Career

Work history

9-2025
Executive Vice President, Chief Business and Growth Officer - Chef des Affaires et de la croissance
Fairstone Bank
3-2022
Chief Executive Officer
Fig
8-2018
Advisor Fintech Accelerator
Holt Accelerator
7-2019 - 4-2022
Chief Digital and Technology Officer
Fairstone
4-2017 - 4-2022
Chief Digital and Strategy Officer
Fairstone
In the press

Media appearances

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Education
Business Management
Oulton College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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