Francois Lemoine 方舒骅

Critic
DISC Type : C

Global Marketing Director at Queclink Wireless Solutions

Shanghai, China

Overview

Francois is a Global Marketing Director at Queclink Wireless Solutions with extensive experience at major technology and e-commerce firms like NIO and Alibaba Group. His background in global business operations is complemented by an MBA and a certification in Mandarin for managers, highlighting his international expertise.

He shows a strong personal interest in the competitive strategies of major tech companies, analyzing trends in digital advertising, subscription models, and the rise of short-form video content on platforms like TikTok and YouTube. His professional focus and personal curiosity in the digital landscape appear closely aligned.

He was selected for the prestigious Alibaba Global Leadership Academy (AGLA), an elite international program, underscoring his high potential in global business early in his career.

Personality Overview

Critic

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Digital Ad Strategy
He analyzes and comments on the advertising strategies of tech giants like Apple and Google, focusing on privacy implications and revenue diversification.
Short-Form Video
He actively follows the competitive landscape of short-form video, comparing the strengths and weaknesses of TikTok, YouTube Shorts, and Instagram Reels.
Subscription Models
Shows keen interest in the shift from ad revenue to subscriptions, citing YouTube's successful transition as a "smart move" for its business.

Media Appearances

Francois has no verified media appearances

Work History

3-2025
Global Marketing Director at Queclink Wireless Solutions
11-2022 - 2-2025
head of global business operations at NIO
4-2022 - 11-2022
Global Marketing Director at Xingyun Group
1-2020 - 4-2022
Global Marketing - Brand Partnerships Lead at Alibaba Group
1-2020 - 1-2021
AGLA (Alibaba Global Leadership Academy) international leadership program trainee - AliExpress at Alibaba Group

Education

Education details unavailable from Tsinghua University
2011 - 2013
Master of Business Administration - MBA from TU Bergakademie Freiberg

More Information

Social Presence :

Prographics :

Exp : 13 Location : Shanghai, China Job Level : Mid-senior Designation : Global Marketing Director at Queclink Wireless Solutions
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Insights For Selling To Francois

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francois is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Francois

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Francois move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Francois take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Francois

Personality Compatibility


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