Frank B.

Commander
DISC Type : D

Chef waarde & impact at Noorderlink

Netherlands

Overview

Frank is an entrepreneurial business economist and the Head of Value & Impact at Noorderlink. A graduate of the University of Groningen and Hanze, he specializes in developing value-driven organizational models that prioritize collective impact over traditional growth, making complex concepts simple and actionable.

Outside of his formal role, Frank is passionate about sports, culture, and collaborative creation. He has a history of directing large-scale running events and developing health intervention programs that use sports as a medium for promoting a healthier lifestyle and building community.

He developed and registered the first combined lifestyle intervention (GLI) in the Netherlands that uses running as its central tool.

Personality Overview

Very Quick

Impact-Driven

Decisive

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Value-Driven Organizations
His role at Noorderlink is centered on value-driven development, focusing on creating organizations with meaningful impact rather than just economic growth.
Sports & Health
He founded Assen Runs, a health program using running as a tool for lifestyle change, and directed the TT Run event on the famous TT Circuit.
Sustainable Living
He recently posted about moving from his custom-designed, zero-on-the-meter, sustainable home, indicating a personal interest in eco-friendly living.

Media Appearances

Frank has no verified media appearances

Work History

4-2021
Chef waarde & impact at Noorderlink
9-2019 - 11-2021
Event Management & Interne organisatie at Noorderlink
1-2013 - 1-2017
Regisseur sport- and event formats /marketing through sports at MarkeThingsInSports
2010 - 12-2014
Gezondheidsinterventie met hardlopen als middel at Assen Runs
12-2009 - 11-2023
Regisseur - Event Director at TT Run

Education

2008 - 2008
Entrepreneurship from University of Groningen
2004 - 2008
Bedrijfseconoom Bachelor from Hanze

More Information

Social Presence :

Prographics :

Exp : 21 Location : Netherlands Job Level : N/A Designation : Chef waarde & impact at Noorderlink
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Frank

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • If convinced, they can reach decisions quite fast.
  • Can Frank take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Frank

Personality Compatibility


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