Frank Quix

Critic
DISC Type : C

Managing Director / Founder at Q&A Retail

Amersfoort, Utrecht, Netherlands

Overview

Frank Quix is the Managing Director and Founder of Q&A Retail, leveraging over 20 years of experience as a lecturer in Retail Strategy at the University of Amsterdam. He holds a Masters from the University of Groningen and is an expert in consumer insights, AI, and the future of retail. Colleagues describe him as energetic and passionate.

Growing up in a retail family, Frank developed a lifelong passion for the industry. This personal connection fuels his work and his dedication to teaching, which he considers the best day of his week. Outside of his primary roles, he actively contributes to talent development, both in business and through sports sponsorships.

He is the author of the widely-used Dutch textbook "Retailmarketing, " with the 9th edition updated to include Generative AI.

Personality Overview

Objective Thinker

Critic

ROI Driven

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

AI in Retail
A frequent speaker on AI, he views it as having 'a thousand enthusiastic interns' at one's disposal and has integrated it into his latest book on retail marketing.
The Future of Retail
He regularly speaks on the evolution of retail, focusing on key trends like omnichannel strategy, digitalization, and sustainability to help retailers prepare for what's next.
Talent in Retail
Passionate about attracting new talent to the industry, he believes retailers need to better communicate why it's a dynamic and rewarding career path.

Media Appearances

Frank has no verified media appearances

Work History

11-2003
Managing Director / Founder at Q&A Retail
10-2019
Chairman Of The Board at Ebeltoft Group
2-2005
Guest Lecturer Retail Strategy & Marketing / Program Director at Universiteit van Amsterdam
2-2005
Program director at Stichting Anton Dreesmann Leerstoel voor Retailstrategy & Marketing
1-2020 - 11-2024
Bestuurslid at Kern - Centrum voor vastgoedprofessionals

Education

1989 - 1996
Master from University of Groningen
2002 - 2002
Executive from Babson College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Amersfoort, Utrecht, Netherlands Job Level : Leadership Designation : Managing Director / Founder at Q&A Retail
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Frank

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Frank take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Frank

Personality Compatibility


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