Frank Quix
Login to view DISC.Frank Quix is the Managing Director and Founder of Q&A Retail, leveraging over 20 years of experience as a lecturer in Retail Strategy at the University of Amsterdam. He holds a Masters from the University of Groningen and is an expert in consumer insights, AI, and the future of retail. Colleagues describe him as energetic and passionate.
Growing up in a retail family, Frank developed a lifelong passion for the industry. This personal connection fuels his work and his dedication to teaching, which he considers the best day of his week. Outside of his primary roles, he actively contributes to talent development, both in business and through sports sponsorships.
He is the author of the widely-used Dutch textbook "Retailmarketing, " with the 9th edition updated to include Generative AI.
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