Frank Van Wijhe

Activist
DISC Type : Cd

Manager Digital Marketing at Westerduin

Ede, Gelderland, Nederland, Netherlands

Overview

Frank van Wijhe is the Manager of Digital Marketing at Westerduin, a recruitment agency specializing in technology and logistics. With a background in journalism and extensive experience in performance marketing, he leads his team by shaping strategy and focusing on results. Colleagues describe him as driven, strategic, and a true professional.

Outside of his marketing career, Frank is a family man with two daughters. He is an avid board game player and enjoys the practical challenges of fixing up his house. In his downtime, he often listens to the music of Dire Straits.

Franks journey from journalist to a marketing manager who builds his own apps using AI tools showcases his unique, hands-on approach to innovation.

Personality Overview

Value Conscious

Observative

Perfectionist

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

AI in Recruitment
His professional headline and social media posts highlight his passion for discussing how AI and other innovations are transforming the recruitment industry.
Performance Marketing
He has a deep background in performance marketing, particularly with paid channels like Google Ads, and emphasizes a results-focused, strategic approach in his work.
DIY App Development
He recently shared his success in building and implementing a company app using a low-code AI tool, demonstrating a hands-on approach to technological solutions.

Media Appearances

Frank has no verified media appearances

Work History

6-2023
Manager Digital Marketing at Westerduin
2022 - 2023
Online marketeer at Alpine Hearing Protection
2020 - 2022
Online Marketeer at Timing
2017 - 2019
Online Marketeer / SEA Specialist at Invest Online
2014 - 2018
Advertising Specialist at Admitto

Education

2010 - 2015
Bachelor of Journalism from Christelijke Hogeschool Ede
2003 - 2009
VWO from De Heemgaard

More Information

Social Presence :

Prographics :

Exp : 13 Location : Ede, Gelderland, Nederland, Netherlands Job Level : Middle Designation : Manager Digital Marketing at Westerduin
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Frank

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Frank take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Frank

Personality Compatibility


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