Frankie James

Examiner
DISC Type : cs

Connector at Boardy

Cardiff, Wales, United Kingdom

Overview

Frankie James is the founder of Ideas Fest and the Great British Entrepreneur Awards, building a community of over 100, 000 entrepreneurs. A graduate of the University of Wales, Cardiff, her events are famously described as Glastonbury for Business. Colleagues and partners often describe her as tireless, creative, and genuine.

Frankie is a passionate festival enthusiast who combined her love for events and entrepreneurship to create unique experiences. She began her career doing door-to-door sales in the South Wales valleys, an experience that fuels her drive to support others. She was also recently diagnosed with ADHD and is exploring how it has shaped her success.

Interesting fact: Frankies flagship event, Ideas Fest, is designed to break the mold of traditional conferences by blending top business speakers with activities like ice baths, live music, and glamping.

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Entrepreneurial Communities
Her career is dedicated to building and connecting large-scale communities for entrepreneurs through her founding of Ideas Fest and the Great British Entrepreneur Awards.
Event Innovation
She aims to revolutionize business events by creating festival-like experiences that prioritize genuine human connection, inspiration, and fun over traditional, formal conference formats.
Founder Storytelling
Believes entrepreneurship is about the human journey, not just the balance sheet, and designs her awards and events to champion the compelling stories behind the founders.

Media Appearances

FOUNDER #10. "Ideas Fest" Owner Bringing Entrepreneurs Together. Featured in Apple Podcasts

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Founder #10 – ‘Ideas Fest’ Owner Bringing Entrepreneurs Together (Eventful Lives Podcast). Featured in Apple Podcasts

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FOUNDER #10. Ideas Fest Founder - Frankie James. Featured in Spotify

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Work History

9-2024
Connector at Boardy
1-2022
Founder at Ideas Fest
4-2020 - 2-2022
National Director for Wales at Global Entrepreneurship Network
1-2017
Co-founder at Fresh Business Thinking
1-2012
Founder at Ideas

Education

2009 - 2012
BA from University of Wales, Cardiff
1998 - 2004
Education details unavailable from Cardiff High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Cardiff, Wales, United Kingdom Job Level : Leadership Designation : Connector at Boardy

Interested in

Health & Outdoor

An Exploration & Analysis of the use of Social Media in the ‘Arab Spring’

URL has been copied!

Insights For Selling To Frankie

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frankie is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Frankie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Frankie move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Frankie take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Frankie

Personality Compatibility


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