Franklin Manuel Polanco Cano

Editor
DISC Type : CS

GERENTE COMERCIAL EXECUTIVE EDUCATION at Barna Management School

Santo Domingo, Distrito Nacional, Dominican Republic

Overview

Franklin Manuel Polanco Cano is the Commercial Manager for Executive Education at Barna Management School. With a background in finance and a Masters in Digital Marketing, he specializes in commercial strategy, data-driven decision-making, and leadership development, focusing on integrating marketing and sales functions to drive growth.

His professional focus is on designing and implementing sustainable growth strategies. He is passionate about how digital transformation and business intelligence can be leveraged to foster more human-centric decisions within organizations, enhancing both efficiency and leadership effectiveness.

Unique fact: He successfully transitioned his career from accounting and auditing roles into commercial and marketing leadership, blending analytical and strategic skills.

Personality Overview

Self-Disciplined

Sometimes Friendly

Fact-Driven

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Sales & Marketing Alignment
He frequently posts about the common disconnect between sales and marketing teams, emphasizing that when they "speak the same language, " profitability and growth follow.
Leadership Development
His role is centered on executive education, and he writes about the importance of training directors to make a significant impact on their organizations and the country.
Humanizing Data
He advocates for using digital transformation and data not just for process optimization, but to enable more empathetic and human-informed business decisions.

Media Appearances

Franklin has no verified media appearances

Work History

1-2025
GERENTE COMERCIAL EXECUTIVE EDUCATION at Barna Management School
8-2019 - 12-2024
RECLUTADOR ESTUDIANTIL at Universidad Iberoamericana
6-2016 - 7-2018
GERENTE DE CUENTAS POR PAGAR at LVP Real Estate Investment
4-2012 - 11-2015
GERENTE DE CUENTAS POR PAGAR at CCN

Education

9-2022 - 7-2024
MAESTRÍA EN MARKETING Y COMUNICACION DIGITAL from Universidad Iberoamericana
Lic. En contabilidad y Auditoria from Unphu

More Information

Social Presence :

Prographics :

Exp : 11 Location : Santo Domingo, Distrito Nacional, Dominican Republic Job Level : N/A Designation : GERENTE COMERCIAL EXECUTIVE EDUCATION at Barna Management School
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Insights For Selling To Franklin Manuel

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Use a presentation with information before getting into a live product walkthrough
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Franklin Manuel is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Franklin Manuel

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Franklin Manuel move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Franklin Manuel take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Franklin Manuel

Personality Compatibility


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