Franziska Higgins

Marketing Director EMEA at Jimmy Choo

📍 London, England, United Kingdom

Franziska Higgins is the Marketing Director for EMEA at Jimmy Choo, leveraging extensive experience from senior marketing roles within the luxury sector at brands like Ralph Lauren, Bulgari, and Louis Vuitton. She holds a Masters degree from the London College of Fashion, specializing in the high-end market.

Her professional journey indicates a deep immersion and passion for the world of luxury goods. This is further highlighted by her continued engagement with premier brands such as Ralph Lauren and Cartier, suggesting a strong personal and professional alignment with the industrys heritage and craftsmanship.

She has built her entire career exclusively within the worlds most recognizable luxury fashion houses, from her start at Stella McCartney to her current directorship.

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Experience

17 Years

Current Role

Marketing Director EMEA

Job Level

Mid-senior

Location

London, England, United Kingdom

Personality Overview

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Priorities

Topics Franziska cares about

Luxury Brand Strategy

Her career is defined by marketing leadership roles at top-tier luxury brands including Jimmy Choo, Ralph Lauren, and Bulgari, focusing on high-end consumer engagement.

EMEA Market Growth

As Marketing Director for the EMEA region at Jimmy Choo, she is directly responsible for driving brand presence and growth across Europe, the Middle East, and Africa.

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Career

Work history

10-2024

Marketing Director EMEA

Jimmy Choo

9-2022 - 10-2024

Marketing Manager Luxury

Ralph Lauren

5-2012 - 10-2024

Marketing Manager

Bulgari

7-2009 - 5-2012

Marketing Officer Scandinavia

Louis Vuitton

4-2008 - 10-2008

Marketing Intern

Stella McCartney

In the press

Media appearances

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Education

2007 - 2008

London College of Fashion, University of the Arts London

2007 - 2007

Curtin University

Social presence

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