Fred Cordero

Enthusiast
DISC Type : i

Retail specialist at Advantage Solutions: Sales, Marketing, Technology

Queens County, New York, United States

Overview

Fred is an experienced retail specialist with a demonstrated history working in the consumer goods industry for companies like Nabisco and B&G Foods. He is a strong sales professional with a Bachelors in Marketing from St. Johns University, skilled in sales operations and inventory management.



Early in his career, he was a systematic problem solver responsible for generating sales and planning inventory across specific routes in Brooklyn and Queens.

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Retail Sales Operations
His entire career is built on sales and retail specialization within the consumer goods industry, focusing on sales management and operations.
Inventory Management
This is a core skill listed in his professional summary and was a key responsibility in his early role at Nabisco.
CPG Industry
He has a long history working with major consumer packaged goods brands and shows an interest in industry leaders like Unilever and Johnson & Johnson.

Media Appearances

Fred has no verified media appearances

Work History

2011
Retail specialist at Advantage Solutions: Sales, Marketing, Technology
5-2006 - 4-2010
Retail Sales Associate at ESM Ferolie (Eastern Sales & Marketing, a member of Beacon United National Network of Brokers)
2001 - 2006
Sales Representative at B&G Foods
5-1997 - 4-2001
Retail Sales Representative at Best Foods (CPC Int)
4-1990 - 1997
Sales Representative at Nabisco Biscuit Company

Education

1985 - 1989
Bachelor of Business Administration (B.B.A.) from St. John's University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Queens County, New York, United States Job Level : Junior Designation : Retail specialist at Advantage Solutions: Sales, Marketing, Technology
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Insights For Selling To Fred

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fred is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Fred

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Fred move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Fred take some risk or not?

  • They can take some low-probability risks if needed.

You And Fred

Personality Compatibility


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