Fred Lea in

Fred Lea

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Managing Director at Samworth Brothers
📍 Kingston upon Hull, England Metropolitan Area, United Kingdom

Fred Lea is an experienced transformation leader and the Managing Director for Savoury Pastry at Samworth Brothers, with board-level experience leading some of the UKs largest brands. His career includes senior roles at Greencore and Kimberly-Clark, focusing on strategic turnarounds and commercial partnerships. He holds a BA Hons from the University of Hull.

Outside of his corporate responsibilities, Fred is passionate about his companys purpose-driven and values-led culture. He actively participates in and promotes company-wide community events, such as the Samworth Brothers Charity Challenge, which raises significant funds for various charities.

He has extensive leadership experience in both the Food (Samworth Brothers, Greencore) and Non-Food (Kimberly-Clark) sectors.

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Experience
18 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Kingston upon Hull, England Metropolitan Area, United Kingdom
Personality Overview

How Fred shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fred cares about

Values-Led Culture
Frequently posts about Samworth Brothers being a "Purpose driven and truly Values led" business, emphasizing the importance of company culture and doing things "the right way. "
Team Building
His professional summary highlights a specialization in "building winning teams, " and his posts often encourage talented individuals to join his growing team.
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Career

Work history

9-2022
Managing Director
Samworth Brothers
5-2019 - 9-2022
Business Unit Director
Greencore
12-2017 - 4-2019
Vice President & Managing Director UK & Ireland
Kimberly-Clark
7-2015 - 4-2019
Commercial Director UK & Ireland
Kimberly-Clark
7-2013 - 7-2015
Uk Sales Director
General Mills
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2018
General Management
INSEAD
1999 - 2003
BA Hons
University of Hull
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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