Frederic Berning

Wildcard
DISC Type : cis

Vice President of Retail Operations, IT & Digital Solutions at Sonova Gruppe

Zurich, Switzerland

Overview

Frederic has no verified overview

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Frederic has no verified topics they care about

Media Appearances

Frederic has no verified media appearances

Work History

11-2017
Vice President of Retail Operations, IT & Digital Solutions at Sonova Gruppe
2-2017 - 9-2017
CEO at FOGAL AG
4-2016 - 1-2017
Managing Director Swarovski Brand Switzerland at SWAROVSKI
10-2012 - 3-2016
Managing Director Middle East, Consumer Goods Business at SWAROVSKI
1-2012 - 10-2012
Head of Global Retail S&OP at SWAROVSKI

Education

6-2022 - 5-2023
Certificate from IMD
10-2021 - 10-2021
Certificate from IMD

More Information

Social Presence :

Prographics :

Exp : 21 Location : Zurich, Switzerland Job Level : Senior Designation : Vice President of Retail Operations, IT & Digital Solutions at Sonova Gruppe
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Insights For Selling To Frederic

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederic is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Frederic

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Frederic move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Frederic take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Frederic

Personality Compatibility


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