Frederic Loranger

Questioner
DISC Type : c

Director of Software Engineering at 2K

San Francisco Bay Area, United States

Overview

Frederic has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Frederic has no verified topics they care about

Media Appearances

Frederic has no verified media appearances

Work History

4-2025
Director of Software Engineering at 2K
6-2021 - 3-2025
Technical Director at 2K
10-2019 - 5-2021
Principal Software Engineer at 2K
2-2018 - 9-2019
Senior Principal Software Engineer at Autodesk
1-2017 - 2-2018
Senior Principal Software Engineer at Autodesk

Education

B.Sc. from Université Laval
M.Sc. from Université Laval

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director of Software Engineering at 2K
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Insights For Selling To Frederic

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederic is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Frederic

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Frederic move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Frederic take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Frederic

Personality Compatibility


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