Frederik Beuk in

Frederik Beuk

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Research Director Sales Biometrics Laboratory at The University of Akron
📍 Akron, Ohio, United States

Frederik is an Associate Professor of Marketing and the Research Director for the pioneering Sales Biometrics Laboratory at The University of Akron. He combines his academic expertise in sales innovation and negotiations with an extensive international corporate background, having held several management roles at Unilever across three different countries. He holds both a PhD and an LLM.

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Experience
19 Years
Current Role
Research Director Sales Biometrics Laboratory
Job Level
Mid-senior
Location
Akron, Ohio, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Frederik cares about

Sales Biometrics
He is the Research Director for the first dedicated sales biometrics laboratory in the United States, studying physiological responses in sales situations.
New Product Launches
His core research focuses on the role of the salesperson and the effectiveness of financial incentives during new product introductions.
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Career

Work history

1-2022
Research Director Sales Biometrics Laboratory
The University of Akron
8-2011
Assistant/Associate Professor of Marketing
The University of Akron
1-2019
Partner
Sim-u-sell Academic Publishing, LLC
4-2001 - 6-2006
Various management roles in three countries
Unilever
In the press

Media appearances

Fisher Institute of Professional Selling celebrates 25th anniversary. Featured in The University of Akron – College of Business News
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Education
2006 - 2011
PhD
University of Illinois Chicago
2002 - 2006
Register Controller
Erasmus Economics & Business Executive Education
1995 - 2001
LLM
Erasmus University Rotterdam
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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