Fredrick Muriithi

Activist
DISC Type : Cd

Founder at Aliyana Greenworks

Nairobi County, Kenya

Overview

Fredrick Muriithi is a Circular Economy Strategist with over 12 years of experience designing regenerative business models for global brands entering African markets. As the founder of Aliyana Greenworks, he uses systems thinking and AI to drive sustainable growth. He holds certifications in sustainable tech and is described by colleagues as consistently professional.

Outside of his strategic work, Fredrick is deeply involved in environmental regeneration. He actively works with farmers on projects like avocado planting for carbon credits and promotes reforestation. His passion is evident in his personal actions, such as planting trees to build long-term ecological and economic value.

Unique fact: Fredrick believes that Africas informal markets are already operating on circular economy principles, a concept he feels global business strategies often overlook.

Personality Overview

Logical And Quick

Meticulous

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Circular Economy
This is his core professional identity. He frequently writes about shifting from waste management to regenerative design, citing examples like mycelium packaging and circular cold chains.
African Market Entry
He specializes in bridging the gap for global brands entering African markets, designing culturally-rooted strategies that create shared value instead of being extractive.
Regenerative Agriculture
His work involves helping farmers with avocado planting for carbon credits and he advocates for designing circular systems for African agribusiness to reduce food loss.

Media Appearances

Fredrick has no verified media appearances

Work History

1-2020
Founder at Aliyana Greenworks
1-2015 - 12-2019
Digital Marketing Specialist at Aliyana Greenworks
2-2024 - 10-2025
Social Media Influencer at Ainfluencer Inc.
12-2021 - 3-2025
Social Media Ambassador at Vistatec
6-2024 - 12-2024
Social Media Manager at TEKNECT Global

Education

1-2024 - 3-2024
Green Digital Skills from INCO Academy

More Information

Social Presence :

Prographics :

Exp : 15 Location : Nairobi County, Kenya Job Level : Leadership Designation : Founder at Aliyana Greenworks
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Insights For Selling To Fredrick

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fredrick is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Fredrick

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Fredrick move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Fredrick take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Fredrick

Personality Compatibility


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