Fredrick Muriithi

Fredrick Muriithi is a Circular Economy Strategist with over 12 years of experience designing regenerative business models for global brands entering African markets. As the founder of Aliyana Greenworks, he uses systems thinking and AI to drive sustainable growth. He holds certifications in sustainable tech and is described by colleagues as consistently professional.

Outside of his strategic work, Fredrick is deeply involved in environmental regeneration. He actively works with farmers on projects like avocado planting for carbon credits and promotes reforestation. His passion is evident in his personal actions, such as planting trees to build long-term ecological and economic value.

Unique fact: Fredrick believes that Africas informal markets are already operating on circular economy principles, a concept he feels global business strategies often overlook.