Fredrik Samuelsson is an E-Commerce Manager at Axel Arigato, where he leads the growth and development of the global e-commerce business. He combines his expertise in SEO, UX, and analytics to enhance digital experiences. He is a graduate of the School of Business, Economics and Law at the University of Gothenburg.
His academic work and early career suggest a strong interest in the hospitality and experience sectors. He authored a thesis on sustainable restaurant concepts and previously worked as a Mood Manager for Göteborgsfamiljen, a major restaurant group in Gothenburg.
Fredrik was the recipient of the prestigious national award, Svenska SEO-Priset (The Swedish SEO Prize), in 2021 for his work at Jollyroom.
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