Fredrik Samuelsson in

Fredrik Samuelsson

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Ecommerce Lead at Axel Arigato
📍 Sweden

Fredrik Samuelsson is an E-Commerce Manager at Axel Arigato, where he leads the growth and development of the global e-commerce business. He combines his expertise in SEO, UX, and analytics to enhance digital experiences. He is a graduate of the School of Business, Economics and Law at the University of Gothenburg.

His academic work and early career suggest a strong interest in the hospitality and experience sectors. He authored a thesis on sustainable restaurant concepts and previously worked as a Mood Manager for Göteborgsfamiljen, a major restaurant group in Gothenburg.

Fredrik was the recipient of the prestigious national award, Svenska SEO-Priset (The Swedish SEO Prize), in 2021 for his work at Jollyroom.

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Experience
10 Years
Current Role
Ecommerce Lead
Job Level
Middle
Location
Sweden
Personality Overview

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Priorities

Topics Fredrik cares about

E-commerce Growth
Responsible for the commercial performance and growth of Axel Arigato's global e-commerce business, focusing on customer experience and digital product development.
Data-Driven UX
Combines data, technology, and commercial thinking to translate customer insights into improved user experiences and conversion rate optimization.
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Career

Work history

3-2026
Ecommerce Lead
Axel Arigato
5-2025
Interim E-Commerce Manager
Axel Arigato
3-2023 - 1-2024
Interim E-Commerce Manager
Axel Arigato
5-2022 - 3-2026
E-Commerce Specialist
Axel Arigato
9-2021 - 4-2022
Mood Manager
Göteborgsfamiljen
In the press

Media appearances

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Education
2014 - 2017
Ekonomie kandidat (ek.kand.)
Handelshögskolan vid Göteborgs universitet
2009 - 2012
Gymnasieexamen
Hulebäcksgymnasiet
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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