Freya Seeger in

Freya Seeger

Researcher · DISC type Cs
Sr. Director, Ecommerce at Windsor Fashions
📍 Los Angeles, California, United States

Freya Seeger is the Sr. Director of Ecommerce at Windsor Fashions, leading with a consumer-first, data-driven approach. With experience across Europe and North America, she is an expert in scaling fashion brands, leveraging AI, and driving growth. People who have worked with her describe her as talented, passionate, and organized.

Outside of her executive role, Freya is deeply passionate about sustainability in the fashion industry, advocating for production transparency and eco-friendly practices. This commitment is matched by her dedication to continuous learning, demonstrated by her international education and current doctoral research at Copenhagen Business School.

She is pursuing a PhD focused on Generative AI and consumer engagement while working full-time as a senior director in e-commerce.

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Experience
10 Years
Current Role
Sr. Director, Ecommerce
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

How Freya shows up

Cost Conscious
Process Focused
Soft Communicator

They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Priorities

Topics Freya cares about

Generative AI Impact
Her current PhD research is focused on the impact of generative AI on consumer engagement, a topic she speaks about at industry conferences.
Fashion Sustainability
She is a passionate advocate for sustainability in fashion, emphasizing transparency in clothing production and the importance of eco-friendly practices.
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Career

Work history

7-2025
Sr. Director, Ecommerce
Windsor Fashions
4-2024 - 7-2025
Director, Ecommerce Merchandising
Windsor Fashions
6-2023
PHD Fellow
Copenhagen Business School
6-2023
Founding Member
CartStars
7-2021 - 4-2024
Head of Ecommerce & Digital
UNITED NUDE
In the press

Media appearances

Windsor Fashions On Sustainability, AI Innovation, And Customer Experience. Featured in Ecommerce Fastlane Podcast
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Windsor Fashions Transforms E-Commerce, Loyalty, and .... Featured in YouTube
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Education
2012 - 2014
Master of Science (MSc)
Copenhagen Business School
2012 - 2012
Summer Programme
The London School of Economics and Political Science (LSE)
2007 - 2011
Bachelor of Commerce (BCom)
Telfer School of Management at the University of Ottawa
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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