Frida Wilhelmsson-Ulfbratt in

Frida Wilhelmsson-Ulfbratt

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Communication Director, AWM Global Marketing at Smith+Nephew. at Smith+Nephew
📍 Greater Gothenburg Metropolitan Area, Sweden

Frida is a strategic marketing and communications leader, currently serving as Communication Director for AWM Global Marketing at Smith+Nephew. She specializes in building global marketing departments from the ground up, having previously done so for ViaCon Group. Colleagues describe her as inspiring, inclusive, and a fantastic communicator.

After three years in the infrastructure sector, Frida has enthusiastically returned to the medtech industry, a field she considers "home. " She is passionate about professional growth, recently completing an Investor Relations certification to enhance her skills.

Unique fact: She successfully built and centralized a global marketing and communications department from scratch, unifying strategy across 16 different markets.

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Experience
31 Years
Current Role
Communication Director, AWM Global Marketing at Smith+Nephew.
Job Level
Mid-senior
Location
Greater Gothenburg Metropolitan Area, Sweden
Personality Overview

How Frida shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Frida cares about

Medtech Marketing
Recently returned to the medtech sector at Smith+Nephew after three years away, expressing that it feels like "coming home" and is excited to shape the future of wound care.
Global Brand Building
Built a global marketing department from the ground up at ViaCon, creating and implementing a unified brand and communications strategy across numerous European markets.
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Career

Work history

7-2025
Communication Director, AWM Global Marketing at Smith+Nephew.
Smith+Nephew
3-2022 - 6-2025
Group Marketing and Communications Director
ViaCon Group
3-2021 - 9-2023
Board Member
Invent Medic Sweden AB
8-2021 - 4-2022
Director Global Communications
Mölnlycke Health Care
3-2018 - 12-2021
Global Marketing Director Communications and Brand
Mölnlycke Health Care
In the press

Media appearances

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Education
1995 - 1997
Information och afärskommunikation
IHM Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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