Gabriela Arrillaga in

Gabriela Arrillaga

Wildcard · DISC type cis
Chief Marketing Officer, NA Beverages and General Manager, Branded Beverages USA at Lassonde
📍 New York City Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Chief Marketing Officer, NA Beverages and General Manager, Branded Beverages USA
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Gabriela shows up

Friendly But Slow
Curious But Skeptical
ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Gabriela cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
Chief Marketing Officer, NA Beverages and General Manager, Branded Beverages USA
Lassonde
5-2024 - 1-2025
President, US Brands Division
Lassonde Pappas & Company, Inc.
6-2022 - 4-2024
Senior Vice President & General Manager, US Brands
Lassonde Pappas & Company, Inc.
1-2021 - 5-2022
Vice President, Marketing
Lassonde Pappas & Company, Inc.
8-2018 - 12-2020
Sr. Director of Marketing, Portfolio Business Management
Lassonde Pappas & Company, Inc.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2007 - 2009
Master of Business Administration (MBA)
NYU Stern School of Business
2000 - 2004
BA
Columbia University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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