Gabriela Lebrón Cruz

Enthusiast
DISC Type : i

Director, Media Strategy at NerdWallet

Melbourne, Florida, United States

Overview

Gabriela Lebrón Cruz is a Senior Media Director at Stringo Media, with previous experience as the Director of Media Strategy at NerdWallet. A graduate of Universidad del Sagrado Corazón with a focus on advertising, she holds certifications in AdWords and Mobile Advertising, underscoring her deep expertise in digital media, search marketing, and campaign optimization.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Digital Media Strategy
Her career has progressed through several director-level roles focused on planning, executing, and optimizing digital media plans for major companies.
Performance Marketing
Manages campaigns with a detailed focus on ROI, daily bid management, and performance reporting using tools like Google Analytics.
Search Marketing (SEM)
Previously served as Director of Search Marketing and holds certifications in AdWords, indicating a deep expertise in SEM and paid search.

Media Appearances

Gabriela has no verified media appearances

Work History

4-2025
Director, Media Strategy at NerdWallet
10-2022 - 4-2025
Sr. Media Director at Stringo Media
1-2022 - 9-2022
Media Director at Stringo Media
10-2020 - 1-2022
Director of Search Marketing at Stringo Media
11-2015 - 12-2019
Senior Digital Account Manager at Infopaginas

Education

2009 - 2014
Advertising from Universidad del Sagrado Corazón
2012 - 2012
Bachelor's degree from Universidad de Sevilla

More Information

Social Presence :

Prographics :

Exp : 9 Location : Melbourne, Florida, United States Job Level : Mid-senior Designation : Director, Media Strategy at NerdWallet
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Insights For Selling To Gabriela

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabriela is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Gabriela

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Gabriela move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Gabriela take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Gabriela

Personality Compatibility


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