George Karcevski

Observer
DISC Type : ic

VP of Data & Analytics at NerdWallet

McLean, Virginia, United States

Overview

George Karcevski is a data science executive with over 15 years of experience leveraging AI and machine learning, particularly in the gaming and sports betting industries. As VP of Data & Analytics at NerdWallet, he leads teams to drive growth and innovation. He is a certified Project Management Professional (PMP) from Columbia University.

Outside of work, George has a background in athletics, having received a leadership award for his contributions to the Mens Volleyball Club Team while at Columbia. He values personal time, having previously taken a sabbatical to focus on family, relocate to New York, and pursue further education.

He once founded and led a Quantitative Trading division, generating $1. 8M in annual revenue with advanced algorithmic models.

Personality Overview

Assertive

Curious

Value Driven

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

AI in Gaming
His career includes leading data science at gaming and casino giants like FanDuel and Wynn Resorts, focusing on applying AI to drive business outcomes.
Quantitative Finance
He founded a quantitative trading division, building algorithmic models from the ground up that resulted in a 12% return on capital.
Data-Driven Growth
His expertise lies in using data to optimize marketing spend, enhance customer experiences, and increase revenue, as demonstrated across his leadership roles.

Media Appearances

George has no verified media appearances

Work History

9-2025
VP of Data & Analytics at NerdWallet
2-2025 - 9-2025
Executive Director at Wynn Resorts
1-2022 - 2-2025
Director, Data Science at FanDuel
10-2021 - 1-2022
Recharge and Relocate at Structured Time Off
11-2020 - 10-2021
Head of Quantitative Trading & Data Science at AP Asset Korea

Education

2008 - 2012
Bachelor's Degree from Columbia University
9-2022 - 12-2023
Master of Science - MS from The Graduate Center, City University of New York

More Information

Social Presence :

Prographics :

Exp : 5 Location : McLean, Virginia, United States Job Level : Senior Designation : VP of Data & Analytics at NerdWallet
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from George

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can George take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And George

Personality Compatibility


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