Gabriela Severo in

Gabriela Severo

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Executive Director - Rider Experience and Culture at Keeta
📍 São Paulo, São Paulo, Brazil

Gabriela is an operations executive, currently serving as the Executive Director of Rider Experience and Culture at Keeta. With extensive experience at companies like Rappi and PicPay, she specializes in operational efficiency, data-driven growth, and strategic management. She holds a degree in Economics from PUC-Rio.

Outside of her formal roles, Gabriela is deeply passionate about mentorship, running a personal initiative to provide free, individualized career guidance to professionals. She actively builds community and culture, demonstrated by organizing events like holiday parties for delivery riders.

She has a specific focus on building new operations from the ground up, describing her latest role as a chance to construct the team, processes, and trust for a new venture.

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Experience
8 Years
Current Role
Executive Director - Rider Experience and Culture
Job Level
Senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gabriela cares about

Professional Mentorship
Actively provides free, personalized mentorship to individuals navigating their next career steps and is seeking ways to scale this personal project.
Rider Experience
Her current role as Executive Director at Keeta is explicitly focused on the "Rider Experience and Culture, " making it a primary professional priority.
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Career

Work history

10-2025
Executive Director - Rider Experience and Culture
Keeta
4-2024 - 9-2025
Ops Director (COO) l Brazil
Rappi
2-2023 - 3-2024
Partner Ops Head | Brasil
Rappi
10-2022 - 1-2023
Operations Manager | Brasil
Rappi
7-2022 - 9-2022
Growth Manager
PicPay
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2-2024 - 2-2024
Transforming Customer Experience - Executive Education (In-Person)
Harvard University
2017 - 2018
Postgraduate
Insper Instituto de Ensino e Pesquisa
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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