Galina Shubik

Supporter
DISC Type : s

Co-Owner at Affectgroup

Mountain View, California, United States

Overview

Galina Shubik is the Co-Owner of Affect Group, an international performance marketing agency. With over 20 years of experience, she has spearheaded digital campaigns for global brands like PepsiCo, MasterCard, and LEGO. She is an alumnus of Stanford Continuing Studies and a respected industry voice, sharing her expertise through writing and keynotes.

Galina is a member of Chief, a private network for senior women executives, and Vistage, an executive coaching organization. She actively gives back to the business community by serving as a digital marketing mentor for startups at the Alchemist Accelerator and has a passion for recognizing impactful work.

As a jury member for the Effie Awards, she judges the "Global Best of the Best, " evaluating the worlds most elite marketing campaigns.

Personality Overview

Slow To Decisions

Procedural

Social Proof Driven

They are unlikely to become strong champions as they don't prefer pushing other people.  They maintain good relationships with everyone, internally and externally. They prefer to follow rules and procedures.

Topics They Care About

Performance Marketing
As the co-founder of a growth marketing agency, she frequently writes and speaks about paid search, paid social, and using analytics to drive business results.
Marketing Excellence
Her role as a jury member for both the Effie and Shorty Awards demonstrates a deep commitment to identifying and celebrating the industry's most creative and effective work.
Executive Leadership
Through her memberships in Chief, a network for senior women leaders, and Vistage, she is invested in high-level executive development and peer coaching. [Predicted]

Media Appearances

Galina has no verified media appearances

Work History

11-2021
Co-Owner at Affectgroup
7-2025
Jury Member at Effie Worldwide
3-2025
Jury Member at Shorty Awards
12-2023
Mentor (digital marketing) at Alchemist Accelerator
3-2023
Marketing Consultant at Career Pathway Institute

Education

Stanford Continuing Studies from Stanford University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Mountain View, California, United States Job Level : Junior Designation : Co-Owner at Affectgroup
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Insights For Selling To Galina

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Talk about refund and cancellation policy if the need arises
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Galina is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Galina

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Galina move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Galina take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Galina

Personality Compatibility


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