Luke Perkins

Pioneer
DISC Type : DIS

Group Director, Creative Strategy at The Coca-Cola Company

Greater Chicago Area, United States

Overview

Luke has no verified overview

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Luke has no verified topics they care about

Media Appearances

Luke has no verified media appearances

Work History

11-2022
Group Director, Creative Strategy at The Coca-Cola Company
5-2022 - 11-2022
Vice President of Brand and Creative at Vacasa
2-2021 - 5-2022
Director of Brand and Creative at Vacasa
12-2019 - 2-2021
Creative Director at Vacasa
7-2017 - 12-2019
Creative Director at Creative Director / Art Director / Director

Education

1996 - 1998
BS from The Art Institutes

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Group Director, Creative Strategy at The Coca-Cola Company
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Luke

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They are generally fast movers and can take quick decisions
  • Can Luke take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Luke

Personality Compatibility


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